I've taken the past few weeks to stop focusing so much on what sources I'm tweeting about and looking more at the community aspect of the Twitter account. From the beginning of the project we've said that people respond far better to humans than to robots. That's why the Twitter accounts that are automatically tweeted from Traps are used to generate interest in Trapit and the 3 or so managed by humans are used to maintain interest.
The account has gotten to the point where it's growing more organically. Without really doing anything to gain followers, we have a steady growth of 2-3 followers/week. I'm still going through and following people who mention the trapitsources account or the main Trapit account, but I'm working on reaching out to people and asking for sources or engaging in conversations more.
The only arena that the "conversation" aspect has really worked with so far is education/edutech. This happened kind of on accident, but I've managed to garner interest in my personal Twitter account for photography and graphical design by using certain words and hashtags so I'm going to try to do the same with other topics on the trapitsources account.
Another change that I've made is the type of voice I'm using. I've started speaking more in first person and talking more about life outside of Twitter to sort of humanize the account. The main difference I've noticed since this change is that people are far more likely to respond to @ or DM tweets. I guess if they know they're talking to a person and not a computer it makes it more appealing to respond?
Anywho, that's where we stand. Next week: things get statistical.
No comments:
Post a Comment